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Turning a hobby into a job and a job into a business.

Business Owner in Workshop

For many Americans, improving their financial stability has been achieved by going into business for themselves. Some people may call it a side gig, being a contractor or what is more commonly known as becoming an entrepreneur.

Mistaken Identity (MI) Foundation offers an interactive workshop called “How to Legitimize Your Hustle”. In this program, participants learn how turn a hobby into a job and a job into a business.

Our goal is to help low-income individuals, ages 16+, understand the pros and cons of starting their own business. During our program students may:

  • ​​Learn the core competencies of an entrepreneur 

  • Determine and understand the services or products their business would provide to the public

  • Learn how to determine the value of services and products offered as well as understanding the value of the student’s personal time.

  • Create a vision board and turned it into a usable 2-page business plan

  • Register their business name with the state

  • Create a FREE Wix website

  • Understand the pros and cons of social media and how to use it effectively so it benefits their business

  • How and why they should plan daily, weekly, and monthly.

  • Learn how to explain their business. Create effective elevator pitch.

  • Become a part of a mastermind group made up of their cohort participants and a Mistaken Identity Business Leader that will meet monthly for a minimum of 6 months to discuss challenges and gain suggestions to overcome.

The Mistaken Identity Foundation Difference

To start and maintain a successful business it is important to understand how to translate frustrations, emotions, and fears into a productive lifestyle. That is why you our “Emotional Intelligence Awareness” Session is incorporated into the LYH Program. The intent is to help remove barriers and obstacles that may hinder the success of their business. We focus on:

  • How to identify personal and professional strengths and challenges and ways to address them

  • How to identify risks and rewards that stem directly from one’s own actions

  • Understanding the role of emotional triggers and how to use de-escalation techniques to stay focused and on track with their plans

  • Understanding the importance of communication, self-awareness, self-management, and empathy 

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