Mistaken Identity Foundation * 9701 Apollo Drive, Suite 100A * Largo, Maryland 20774 * 240 - 825 - 4868
You Can Make A Difference

LEGITIMIZE YOUR HUSTLE (LYH):

Turn your hobby into a job and your job into a business.

 

For many Americans, improving their financial stability has been achieved by going into business for themselves. Some people may call it a side gig, being a contractor or what is most commonly known as becoming an ENTREPRENEUR.

 

Our goal is to help low-income individuals, of any age, understand the pros and cons of starting their own business. This includes helping them develop a business plan, trade name registration and providing other general education and support that will guide them towards entrepreneurial success. Lenny Kravitz did it, so did Jay-Z, Martha Stewart, Robert DeNiro and many more. Being a star or pro player doesn’t mean you will always have a job or enough money. For many Americans, improving their financial stability has been achieved by going into business for themselves. Some people may call it a side gig, being a contractor or what is most commonly known as becoming an entrepreneur or a job creator!

For 6-weeks we will be planning, strategizing and actually setting up your business. I will become your accountability partner ensuring you complete your goals and objectives.

Upon completion of this workshop you will:

  • have registered their business and trade name with the state

  • understand the core competencies of an entrepreneur 

  • have created a vision board and turned it into a usable 2-page business plan

  • have created and be able to deliver an effective elevator pitch

  • understand the benefits of social media to a business and how to use it effectively

  • have created a social media marketing schedule

  • understand the purpose of an operating budget and create a one specifically for your business 

  • know how to determine if and when they need to hire staff as well as what does that really mean

  • understand the purpose of an Employee Handbook and will have created an outline specific to their industry

  • understand the importance of Emotional Intelligence skills to your business relating to communication, self-awareness, self-management, and empathy 

  • be a part of a mastermind made up of their cohort participants and a Mistaken Identity Business Leader that will meet monthly for a minimum of 6 months to discuss challenges and gain suggestions to overcome.

 

Together we can get you where you want to be - running a solid business capable of growing and making money.